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Available December 1, 2007  
 

Want to know how merchant accounts really work?
Get your own copy of the Merchant Survival Guide today.

 
Understand how the payment industry works to get your best deal.
I'm paying what? 
A comprehensive look at the payment industry and the information you need to insure that your business has an effective payment program- and doesn't overpay.
The knowledge you need to negotiate like a Fortune 500 company.

Big or small to be successful in today's economy your business needs to accept credit cards and checks. Not doing so will result in 30% - 50% lower retail sales and virtually no sales if you are an online merchant.

Knowledge is power. Armed with good information, you can structure your merchant account like a pro and save money on every transaction.

Don't renegotiate or sign-up for a merchant account until you read this book!

Order PDF
Order Paperback
   $19.95 PDF Download            $24.95 Paperback
   
Review a few of the book topics below.
Retail Business

Understanding interchange and how it effects your business will help you design a card acceptance program that is right for your business.

Know what it means to your business to accept check cards, ACH and debit and which one is the hands down winner when it comes to saving money.

Present vs. Key Entered

Have you ever had to key in a card that won't swipe only to find out on your statement that that transaction cost significantly more to accept?

The Merchant Survival Guide explains why this is and what you can do to reduce the number of times this happens at your business.

Specialty Cards

Man, please! There is a card for everything under the sun. Cash back, rewards, frequent flier miles - the list goes on and on.

How do card companies pay for these promotions? The answer may surprise you. Find out in the Merchant Survival Guide how to spot these cards and what they mean to your bottom line.

Fee For This, Fee For That - What's Up?

Monthly fees, minimums, batch fees, charge-back fees, cancellation fees statement fees, WATS fees - it makes you dizzy.

These fees are in addition to the transaction fees! Learn how to minimize and/or eliminate most of these fees.

The Merchant Survival Guide shows you how.

 
Online Business

Online virtual businesses have very different needs and risk issues from a brick & mortar retail business.

Learn how to negotiate and manage your online payments to get paid faster and save more money. It's easier than you think!

Shopping Carts & Gateways

Two very different items - both of which you'll need to do business on the web.

The Merchant Survival Guide takes you step by step through the differences and explains how to successfully set up your online store - without overpaying.

Checks & ACH

Simply the least expensive method for accepting electronic payments.

Learn why this method is not explained to you by the payment industry. Discover how to accept checks and ACH transactions securely to minimize risk and save a bundle of cash.

Review, Review and Review Again

Most overcharges go completely unnoticed.

Have you ever read your monthly statement and felt like you needed a degree in applied physics to understand what you are being charged?

The Merchant Survival Guide breaks down the statement you receive every month and helps you understand what you are being charged.

There is a basic rule concerning statements; if the statement is too complicated to understand, you are probably paying more that you realize.

Order the PDF Version        Order the Paperback
Stop spending more than you should.
Arm yourself with facts and negotiate like a pro.
This book could save you thousands of dollars over the life of your business. Order It Today!
 
 
 

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